FOR THE INDEPENDENT ARTIST ABOUT TO RELEASE
Your Song Is Ready. Now Give It the Release It Deserves.
The Rollout crafts a perfect release strategy with countdowns, goals, prompts, and playlist pitches for indie artists. A tailored 60-day plan crafted from your song.
Meet The Rollout
You Poured Everything Into This Song. What Happens Next Decides Everything.
The mix is dialed. The cover art is ready. Your release date is locked into DistroKid, TuneCore, or CDBaby.
And then you're staring at a blank calendar, wondering what to actually do with the weeks ahead.
Every independent artist knows this moment. The music is finished, and somehow that was the easy part. The rollout — the pitching, the posting, the timing, the momentum — is where a song either builds into something or quietly slips by. Major-label artists have a whole team running that machine.
Now you have The Rollout.
Your Entire Release Campaign - On Your Phone
The Rollout Turns a Finished Song Into a Full Release Campaign
Here's how it works. You enter your artist name, a short bio, your genre and mood, and your release date.
The Rollout instantly generates your personalized campaign — a complete release operating system built around your song.
You open the app and everything is already there: your countdown to release day, your top goals set and tracked, today's creative prompt, and today's mission broken into simple, doable steps. No guesswork. No blank page. Just the next right move, every single day.
This is your entire release, operationalized into a guided, time-based path — where mindset meets music marketing.
Everything You Need to Run Your Release Like a Pro
Easy Setup
Begin your rollout with quick customization tailored to your unique song and style.
📣 Pitch Intelligence — "Playlist Helper"
The knowledge that usually costs years or a publicist, built right in. The Rollout gives you a personalized playlist-pitch strategy and a list of recommended targets matched to your genre and mood — editorial, algorithmic, and mood playlists — plus exactly how and when to pitch each one.
🏠 Your Home Base
A live campaign dashboard with your countdown to release day, your progress bar, and your top goals — the big ones, the career-defining ones — set, tracked, and always in view. Because a release starts with knowing exactly where you're headed.
📅 Your Campaign Calendar
Your full 60-day arc, laid out day by day. Pre-release, release week, and the crucial weeks after — every day carries an action, with release day marked and everything building toward it. You always know what to do and when.
🎬 The Content Engine — "Constellation"
Never wonder what to post again. The Rollout hands you a real content strategy: your Core Stars — the post types that bring in the most new listeners — plus Orbit Posts that keep your feed fresh. Each day comes with a specific, ready-to-use content prompt built around your release.
Daily prompts keep your messaging fresh and help build buzz effectively.
A playlist-pitch strategy, built for your sound.
Never wonder what to post again.
One Clear Focus Every Single Day
The magic of The Rollout is what happens each morning. You open the app and today's mission is already waiting — a creative prompt to spark your next post, milestones to hit, and daily habits to check off.
Instead of a mountain of marketing you'll never get to, you have one page, one day, one focused set of moves. That's how momentum is built: not in overwhelm, but in consistency. The Rollout keeps you consistent, and consistency is what carries a release all the way home.
Stay motivated by regularly tracking your top goals and progress throughout your campaign.
Smart Calendar
Benefits of Planning Ahead
The Rollout ensures no detail is missed, turning confusion into confidence as your song launches.
Launch with Ease
Your release made simple with practical, personalized plans and ongoing prompts.
Features You'll Love
Personalized Planning
Daily Content Ideas
Playlist Pitch Guidance
Measurement Tools
In-app Progress Tracking
Focused Support Hub
Plan Every Detail
Organize your campaign with precision using our intuitive tools designed specifically for musicians.
Stay Inspired
Daily inspiration to fuel your creativity and keep fans engaged throughout your release cycle.
Reach New Listeners
Skyrocket your streams and followers by targeting playlists with strategic, compelling pitches.
Build Momentum
Leverage each step to build anticipation and excitement around your new music.
Clear Direction
No more overwhelm—The Rollout maps out exactly what you need to do daily to succeed.
How The Rollout Changes Everything
Transform your release from an overwhelming ordeal into an enjoyable, manageable experience with pro guidance.
Imagine launching every song with confidence, clarity, and measurable growth.
The Rollout offers a step-by-step campaign for 60 days—each day designed to maximize your impact and save you hours of guesswork.
Imagine the Next 60 Days Already in Motion
Launch Smarter, Not Harder
Your Most Successful Release Campaign is Here.
Picture waking up and opening The Rollout. Today's focus is already there. Your playlist pitches are scheduled. Your content is planned. Your goals are moving forward because you can see them, right in front of you.
Your release becomes a campaign. Your song gets the runway it deserves. And you move through the whole thing with the calm confidence of an artist who has a team — because now, in every way that counts, you do.
Everything you dream of for this song is possible when you have the structure to build it.
-
Get Lifetime Access to The Rollout for just $37—no monthly fees, no hidden costs.
HALO Artist Ascension Kit
Limited-Time Bonus Value: $11,500
⭐️ Add the HALO Artist Ascension Kit — $37
Your campaign calendar is about to fill with pitch dates. HALO hands you what to send and who to send it to: 50 pre-vetted music blogs and radio stations, word-for-word pitch templates landing 40–60% response rates, and the Sync Vault — 50 vetted industry contacts plus a full sync-placement workshop, the exact system behind real CBS placements.
The Rollout tells you when. HALO gives you the who and the what.
-
Here's everything inside HALO, included free with The Rollout:
📇 The Ultimate Indie Artist Press & Radio Outreach Guide ($5,000 value) — 50 pre-vetted blog and radio contacts with names, emails, and submission guidelines, plus word-for-word pitch templates, so you know exactly who to reach and what to say.
🌙 Alchemize the Muse Workbook + 2 Guided Meditations ($3,000 value) — Simple daily practices and audio sessions that clear the blocks, settle your nervous system, and help you show up as the confident, magnetic artist you already are.
🎼 Streamlined Songwriting + Production Templates ($1,000 value) — Plug-and-play templates to finish more songs from creative flow and produce radio-ready tracks from any space.
💬 Access to the Sync Vault - with over 50 Industry ContactsAND
Limited-Time Access to the Muse Portal (Discord) ($1,500 value) — A private artist community with direct support, feedback, and weekly momentum alongside artists who are winning.
Total value: over $11,500
Your price today: just $37 — The Rollout + the complete HALO Kit, together.
This bundle is only available for a limited time.
Don't miss out on this combo offer designed for serious independent musicians.
The Done-For-You 1:1 Custom Release Campaign
⭐️ THE DONE-FOR-YOU CUSTOM RELEASE CAMPAIGN
For the artist who wants it architected by hand.
The Rollout App builds your campaign in minutes and carries you through every day of it. And some records call for more — a campaign designed around the song itself, the story only you can tell, and the exact rooms it belongs in.
Inside the Done-For-You Custom Release Campaign, I build it with you, 1:1:
Your complete release campaign, architected personally — every milestone, every pitch date, every content moment mapped to your song, your audience, and your timeline.
Your press and playlist outreach, written for you — the pitches, the bio, the EPK, the follow-ups, in your voice, aimed at the outlets that fit your record.
Your sync positioning — where your song belongs on screen, how it gets pitched, and the preparation that makes supervisors say yes. This is the system behind real CBS placements.
Your release-day and post-release strategy — the first 14 days planned hour by hour, and the 90 days after built to keep the song growing.
Direct access to me throughout. A campaign no template could produce. One record, treated the way a major label treats a priority release.
Email: iwantplanets@gmail.com to apply.
Your Music Deserves The Best Plan
The Rollout turns confusion into clarity, giving you an effortless, elegant way to run your release.